Leveraging LinkedIn: Agenda

In-Person Workshop: Friday, April 12, 2019

Follow-up sessions by teleconference: Monday, 4/22 and Monday, 4/29

Click here for more details about the Leveraging LinkedIn Workshop.

network abstract


Conference room opens at 9:00 am (serving coffee, tea and bottled water)

Session 1: 9:30-10:00 am

Top-to-Bottom Overview of LinkedIn Profiles, including Your Headshot, Headline, Job Titles, Skills and Other High-Impact Sections

Recruiters, Hiring Managers, Colleagues, Collaborators and Clients: How Do They See and Search for You?

The Open Candidates Feature (including the 300-character note to recruiters)

Diverse Audiences – from HR to Your Future Boss (or Clients)

The Role of Artificial Intelligence and Machine Learning

Session 2: 10:00-10:45 am

Career Vision and Target Audience Needs

Your Personal Value Proposition and Career Narrative

Planning and Structuring Your Writing

Overcoming Drafting Obstacles

Key Concepts to Communicate: Accomplishments/Metrics/Results

The Artful Use of Keywords

Networking Break: 10:45-11:15 am

Opportunity to pose questions and interact with other members of group

Personal Writing & Exploration: 11:15 am-12:00 pm

Uninterrupted personal time to:

– write/revise your personal value proposition, LinkedIn summary or an outline of either,

– turn on and populate Open Candidates,

– complete other profile sections,                               

– explore LinkedIn functionality,

– brainstorm on any related career topic, and/or

– assemble questions for the moderator or group.

Two conference rooms will be available during this session so that workshop participants have space to spread out and make the best use of this creative time. You may wish to bring headphones if you work better with music playing or background noise.

Session 3: 12:00-12:30 pm

Networking Strategies, Prompts, Challenges and Follow-Up

Aligning Your Networking with Your Value Proposition

Activity and Thought Leadership on LinkedIn

Working Lunch (catered lunch included): 12:30-1:30 pm

Collaborative Feedback on Individual Profiles and Participants’ Questions

The conference room will be available until 2 pm for further Q&A and networking.


Video/Teleconference Session 1:
Monday, 4/22, 12:15-1:15 pm ET

Leveraging LinkedIn for Job Search

Q&A and Collaborative Feedback on Individual Profiles

Video/Teleconference Session 2:
Monday, 4/29, 12:15-1:15 pm ET

Creating a Comprehensive, Pro-Active LinkedIn Strategy

Q&A and Collaborative Feedback on Individual Profiles

Note: The video portion of these teleconferences will be screen shares of LinkedIn functionality and individual profiles (for those who would like me to share them for additional guidance or feedback). The moderator and participants will join by audio only.

These follow-up sessions will be recorded and (technology permitting) an audio version will be made available to the group.


Image credits: Adobe Images.