Leveraging the Pokémon Go Trend: Do It or Don’t Do It?

Pokémon Go Can you ride the trend and retain your authenticity? You can barely open a web browser without reading an article about Pokémon Go. In so-called breaking news, we hear reports of Pokémon Go breaking Apple download records, an inadvertent Canadian border crossing by teens playing Pokémon Go, police safety tips, and even the furrowed brows of Pokémon Go players in […]

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