As an executive coach and writer, I help people tell their own professional stories and present themselves in the best light.

Among other ways of interacting nowadays, social media is one of the key places we tell our stories. In the professional context, for many of us, a hub of such interactions is LinkedIn, and a personal photo serves as the centerpiece of any well-crafted LinkedIn profile.

Yet many of us give surprisingly little thought to our photos beyond whether they make us “look good.”

I speak from the heart on this one. The idea of using your profile picture as a means of communication, rather than simply a mug shot, is in my blood.

Everyone knows networking is the critical piece of the professional puzzle. Our career, business and job search goals depend on it.

Back in the day, you could put that aside, work hard and have a career for life. But that time has passed. In short, while “who you know, not what you know” has always been the ticket into the upper echelons, the need to network has rippled out to every single one of us. From CEO to student, we all need a strong base of support, not only to advance our careers but also to maintain the advances we have made.

So what if you are not great at networking? What then?