Thanks to those who joined the webinar I presented to The University of Chicago Alumni Association webinar. Here are the slides and replay, if you missed it or would like to review parts or all of the presentation.
If you are seeking out Board positions, straddling between multiple audiences or currently unemployed, check out the Q&A at the end of the webinar.
Anne MarieSegal, executive coach and Nationally Certified Online Profile Expert, will guide the workshop and webinars with content-rich handouts and real-time advice. Her clients are executives, attorneys and board candidates,and she has written and reviewed hundreds of LinkedIn profiles.
Is LinkedIn a platform that you want to make work for you, but you haven’t had time to figure out how to do that?
Do you struggle to write your LinkedIn profile?
Are you worried that you may be missing opportunities because you are not more active on LinkedIn?
Do you want to know how recruiters use LinkedIn’s powerful search features, powered by artificial intelligence and machine learning?
If you want to get up to speed quickly on a range of topics related to LinkedIn, I am presenting a one-hour webinar this Thursday, March 14, 2019, for The University of Chicago’s Alumni Association.
It’s called LinkedIn for Job Search, Networking and Career Building, and it’s free for UChicago alumni and invited guests (including you!) with the link.
Thursday, March 14, 2019 12:00 pm CST
LinkedIn is simply the most powerful online tool for job search and career building today, and it keeps evolving. In this webinar, executive coach and writer Anne Marie Segal discusses how to build your credibility and opportunities on LinkedIn, including profile writing styles, job search tools and tactics, networking strategies, thought leadership and profile optimization in the age of artificial intelligence.
This hands-on presentation includes content-rich slides and handouts to illustrate advanced functionality and help you leverage the LinkedIn platform to move your career forward.
“The most trusted voice in book reviews since 1933”
As an indie author, when you submit your book to Kirkus Reviews, you hold your breath waiting to hear what they will write. They are not the only voice, but they are quite an important one! Fortunately, I have good news to report!
Here’s what the Kirkus reviewer wrote about Master the Interview: A Guide for Working Professionals:
“….integrating open-ended questions and self-assessment exercises into each chapter… is probably the strongest aspect of the book…”
“…a particularly helpful chapter discusses how to answer the toughest ones, such as ‘What are your weaknesses?’”
“One of the more valuable chapters steps through ‘nine common blocks’ and how to overcome them…”
“Throughout this book, Segal consistently offers positive, uplifting guidance while adopting an objective yet empathetic tone.”
“A self-directed, interactive manual that should benefit experienced and new job-seekers alike.”
Anne Marie Segal is an executive coach, writer, resume strategist and member of Forbes Coaches Council. She is founder of Segal Coaching, author of Master the Interview: A Guide for Working Professionals (available online at Amazon, Barnes & Noble and many local booksellers) and a frequent public speaker in New York, Connecticut and beyond.
What started as a kernel of an idea six months ago – and was only 20 pages in late April of this year – will be a 220-page book on Amazon in a matter of days (or even hours).
I have had many friends, clients and other ask what it is really like to write a book. My answer here tends to describe the non-fiction world rather than how it would be to draft a novel or other fictional account.
It is amazing, first of all. Truly breathtaking. If you like to write, it is like eating all the ice cream you ever wanted and never getting full. For anyone who has ever wanted to write a book, I highly recommend it IF –
you are willing to devote countless hours of your life and will feel energized that you did so.
Here’s only a partial shot of the number of drafts that I made over the course of writing Master the Interview. In addition to writing and revisions, there is quote-checking. And, if you are publishing it yourself, you need to leave time for cover design, interior formatting, title selection (and vetting), image selection (and more vetting), back-of-book blurb drafting and more. And did I mention tons of copyediting, unless you have someone you really trust to do it for you? Heck, I even learned how to code very basic HTML today to format the descriptions in my e-Store. [Update: I decided not to use the e-Store, because the minimum price of the book (that Amazon allows) would have been higher than I wanted. It will be priced at $19.99.]
In other words, the writing is only one part of it, and unless you have someone (or want to pay, or get lucky to find a publisher) to do the rest, get ready to put in countless hours.
I self-published this time because I wanted to understand everything that went into the process. I am taking a risk. I know some people won’t buy my book because it doesn’t have a big name attached to it. Many more will, however, make the judgment based on the quality that lies within.
As an entrepreneur, I know that writing is an essential part of thought leadership, and I couldn’t wait to get my ideas out there. In addition, as a career coach, this book is directed to my clients first, as it will facilitate our work together. Those two factors played into my decision, and were it not for that, I may have gone the traditional route from the beginning, even if it meant that publishing would take longer and I would have less control over the outcome of the book.
Will I self-publish again?
Hard to say. This investment has certainly made me more nimble. I see documents in an entirely different light. The first time clearly must be the hardest, and now that I am over that hurdle, the learning curve will be easy. So maybe. It depends on what the traditional publishers offer, I suppose, based on the track record that I am able to develop this time around.
One of the things I learned most was to see the book as a BOOK and not a scattered selection of writings bound together with a cover on them. This was a huge disruption in my prior way of thinking and the only way I successfully brought the project to the finish line.
I used the function in Microsoft Word that lets you see multiple pages at once quite often, and I got used to looking at chapters in a new way. It’s essentially the 10,000 foot view, which helps you step back from your material. Not only do you see what you have written with a more detached perspective, but you also gain an entirely new sense of flow and clarity in your writing.
Two more great lessons from this experience were (1) putting words down onto the page, which forced me to have even greater conviction about what I was writing and (2) having the opportunity to receive direct input and suggestions from 50+ expert and industry sources and revise my thoughts and words based on that input. In that sense, the time I have spent on this project has paid me back tenfold already, regardless of how many copies are sold or other good things come out of having done it.
I am sure that I will have more to say in the future about book-writing. For now, here are my initial impressions in the final stages of publishing.
Last but not least, if anyone is considering writing a book themselves and wanted to know how to manage their time to do it, I would suggest creating a schedule with an end date (and finding a way to make it seem “real”). Then back up to the current date and plan out each step that needs to be done. For me, I first started writing a 20-page version, then I got my Table of Contents going, then I wrote more and went back to the Table of Contents. I continued this back-and-forth until the content was over 80% done.
Having a solid Table of Contents was absolutely key to organizing and completing the book.
I must have rewritten and proofed this book at least 20 times, and some parts needed more work than others. I also wrote a few chapters which did not make it into the final book. I estimate that, altogether, I spent 500 hours on this project over a half year of writing, so I spent 20 hours a week on average. It occupied my brain for many more. I expect that a second book will take less time, as I am sure that I did “heavy lifting” many times where none was needed.
How do you fit an extra 20 hours into your week? Early mornings, late nights, writing on weekends and generally prioritizing your writing above anything that is not truly necessary. Some weeks I wrote more, and other weeks I wrote less. The alternative is to spread everything out over a longer period of time – and I had initially budgeted 12 months instead of 6 months for this project – but I can tell you that writing is nothing if not addictive! Once you get into the thick of it, you may not want to put it down.
Anne Marie Segal is a career and leadership coach, writer and resume writer for attorneys, executives and entrepreneurs. Her new book, Master the Interview, is forthcoming on Amazon.com. For more information about Anne Marie’s coaching and resume writing work, please visit www.segalcoaching.com.
Well, it depends whether you are someone who is more likely to use the app or write about it. If you are on the hunt, it means that you’re wrapped up in the latest craze just like many others, whether or not you actually derive joy from it. (And hopefully you do, since those hours in the day are yours to love or waste!)
Should you jump on the latest fad?
If you are involved with marketing and social media, the common wisdom is that you should post and tweet about trending topics such as Pokémon Go because this is what everyone is talking about. It makes you sound current. You turn up in searches. People devour news about Pokémon Go and drive hits to your site. In short, done well, it can provide a boost to your group of readers or followers because they find you (first of all) and, once you’re found, find what you are saying relevant.
You know instinctively, however, that if you aren’t careful, leveraging the latest fad can also make you sound like a parrot. So you should not simply find what is popular in the news and blast it out to your networks. What we hate most as readers is how the media, many Internet sites and others simply repeat the same news over and over, without any thought into what they are reporting or writing. As a participant in the online conversation, you need to add your voice, or you risk losing it. Leverage, yes, but artfully and with a purpose that is greater than self-promotion.
Your own voice must shine through. You risk losing your readership by parroting others rather than adding value.
What can you add to the conversation?
If you are someone who is working to be savvy about how social media can help you communicate your value proposition, you need to view yourself from the perspective of those with whom you are communicating. You will be most successful if you can determine how the latest news topics – Pokémon Go and otherwise – and other subjects can help demonstrate what you offer to your target audience. How can you dissect or elucidate a relevant topic in a way that resonates with your readers (and, in a business context, your clients) and brings them value?
Used strategically and thoughtfully, adding some popular culture to your communications will make your own message not only appear more relevant but actually be more meaningful to your audience.
This strategy works for anyone, whether you are an app designer, CEO, journalist or corporate lawyer. A dry article about the legal implications of Pokémon Go will not garner a wide audience, of course, but quotes from a privacy expert on a hip Internet site certainly can. Used strategically and thoughtfully, adding some popular culture to your communications – i.e, discussing the things people love, fear, share and want to read in their leisure time – will make your own message not only appear more relevant but actually be more meaningful to your audience.
Anne Marie Segal is a career coach and résumé writer for attorneys, executives and entrepreneurs. She is currently completing her first book, on job interviews, which will be available in early 2017. To join her monthly newsletter list and receive a preview of the chapter on value propositions, please click here and write “Book Preview” in the comments section.
We all read the articles – some of us more than others – about how recruiters take 30 seconds or less to review a resume, making a snap decision about whether or not to delve in further and actually recommend someone for a job. One came across my email just this morning, “A top recruiter on what anyone can see after 30 seconds with your resume,” by Ambra Benjamin.
Ms. Benjamin echoed what others have written, with her own take on the matter and a very readable article, giving advice like including keywords but not “stuffing” your resume with them, showing a career progression and minding the gaps. Armed with her and other key advice, it should be easy to know how to put a simple two pages together, right?
So why is it that so many of us sit at our desks, writing away, deleting, rewriting and generally getting stuck on where to start, where to end and what to put in the middle? A friend recently suggested that the only way he could revise his resume on his own was to start with a blank piece of paper and try to imagine each role in his head, without worry about names, dates and details. While this might work for some, a blank page is an even greater source of anxiety and writer’s block for the majority of us, even those who call ourselves writers.
Getting a resume professionally written is another option, of course, although if you don’t choose a high end writer who really takes the time to get to know you and has an understanding of your field, combined with a feel for resume writing and knowledge of the career marketplace, your resume can come out stale, miss the mark or, worse yet, sound like every other candidate on the block. (Full disclosure: I do offer high-end, personalized services and can work with you to improve your clarity in thinking and writing, prepare you for interviews and generally ease this frustrating process.)
For those who are stuck and cannot entice the resume muses to give up their secrets, here is a five-point plan to help cure the craziness:
1) Identify and focus on your target market. Who is your audience? What do they want to know about you? We tend to internalize and think about our resumes as an exercise in self-reflection. They are, but not to the point of self-indulgence. The very practical, immediate purpose of such self-reflection is to create a marketing document that communicates a narrative of our professional lives to others. To do that, take the attention off yourself and put it on your reader.
2) Take a current version of your resume, and cross off everything that doesn’t matter. Many of the resumes I read, especially ones from high-achieving candidates, are overloaded with information. If you follow my posts, you know that I have written about this. Emphasize the experience and skills that will make you the top candidate for the job you are looking for, which are also generally the ones that are the most important, complex parts of your job.
3) List your accomplishments. What did you accomplish in each role that went beyond showing up and doing what “anyone else in that same job could do”? Weave your accomplishments into the discussion of each job. Get specific, while still giving an overall picture of the role. Also, don’t forget that numbers are your friend. If you can quantify something, and it makes sense to do so, then include that information and be ready to talk about it in an interview.
4) Use a modern format. If you haven’t updated your resume for ten years, do your research to understand what modern resumes in your industry look like. If you are in a creative role, you can stand out with a creative format. If you are in a more conservative industry, stand out with substance, not form. In either case, don’t just dust off the old version and add new information. It’s like sporting an old suit that’s gone out of style.
Even if you are in the top 1% of candidates, don’t be fooled into thinking that you “don’t need a great resume” because “your experience speaks for itself.”
Stop and consider: who are you competing against for the same role?
5) Check LinkedIn and other online sources about yourself. As Ms. Benjamin noted, recruiters scour the web to make sure your presentation about yourself is accurate and consistent across your resume and other sources. If your online materials are detracting – obnoxious, needy, overly political and the like – this information will become part of the portfolio for your candidacy. Match your resume to LinkedIn and other sources, so you tell a consistent story, and take the same care to present yourself online as you do in your offline written documents. Also, take a fresh look at what you have already posted on LinkedIn. Sometimes, there is inspiration from a lingering, helpful “prior version” of yourself that can recharge your resume writing.
Using the five-step plan, you will be much closer to starting and finishing a resume that jumps off the page and says HIRE ME.
As a final point (and echoing #1 above), remember that while your resume is all about you, more importantly, it is also about what you can do for the employer in your target role. As children, we are loved for being cute, funny, special or just who we are. As job candidates, we are there to solve problems. What problems do you solve and how can you convince your readers – the recruiter, hiring manager, etc. – that they should choose you?
Anne Marie Segal is a career coach and resume writer. You can find her website at segalcoaching.com. This article originally appeared on LinkedInPulse.