Great Resumes Are Powerful Marketing Documents

Your resume is a marketing document that tells the story of where you have been and where you are going. How you tell that story is largely up to you, but in all cases it is more effective to set your career objectives first and write your resume to meet them.

While there are certain conventions for resumes in many fields, you have a lot of latitude to create a document that will entice employers to call you for an interview and, if you can ace that, make you an offer. As a critical piece of your overall job marketing package, the importance of a powerful resume cannot be overemphasized.

Below is a Slideshare file with my seven strategies to transform your resume into a powerful marketing document. (Click here for the original at slideshare.net.) Feel free to contact me if you are looking for career coaching through any of the stages of exploration, job search and transition, including how to make the most of your new role.

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ABOUT ANNE MARIE SEGAL Anne Marie Segal, founder of Segal Coaching LLC, is a career and leadership coach, author and resume writer who guides attorneys, executives and entrepreneurs through career transitions, advancement, job interview preparation, leadership development and personal branding. A former finance and hedge fund attorney, Anne Marie has presented to the United Nations (ICTY/MICT), University of Chicago, United Way, Association of Corporate Counsel and National Resume Writers Association, among other organizations. She has published two career-related books: Master the Interview: A Guide for Working Professionals and Know Yourself, Grow Your Career: The Value Proposition Workbook, has written on career and resume topics as a Forbes Coaches Council member at Forbes.com and been quoted on CNBC.com, Monster.com and other media outlets. You can learn more at annemariesegal.com or visit her LinkedIn profile at linkedin.com/in/annemariesegal.

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