Actionable Networking in Five Sessions – Stamford, CT

Welcome to networking sessions at Segal Coaching!

I am excited to add to my offerings a series of networking sessions in April and May 2017, to be held at my office in Stamford, CT. These sessions are open to senior and mid-level professionals in any field, and each includes a warm-up networking exercise followed by an hour of group coaching for up to eight participants.

Please register at Eventbrite.

If you attend all five sessions, you will learn to:

–  overcome awkwardness, intimidation or blocks in your networking,

– develop and present a compelling personal value proposition,

– plan and organize your overall strategy in light of your goals,

– build your network organically and purposefully, 

– use informational interviewing for career direction and job search,

– create shortcuts and effective communication starters, and

– follow through, when and where needed, for best results.

business team

Please visit my page on Networking Sessions or Eventbrite for more information or to register.

Also if you are interested in my offering of webinars, including the one I publicized here yesterday on NETWORKING (April 6) and an additional webinar on RESUMES (April 21), please click here. More webinars will be added in the coming months, so please join my blog mailing list for the most current information.

Image from Adobe Images.

Resume Writing? Sounds Easy. Until You Do It.

 

fly coaching photo

I am often asked what I can offer to clients to improve their résumé, as a means to speed up and target their job search process. If you would like to know this as well, please READ ON!

This post is written with the skeptics in mind. God bless the skeptics. They keep the rest of us in check. So here it goes:

The value of working with a professional résumé writer is often not clear until after you have gone through the process and see the finished product. This short introduction serves as a preview and overview of the process.

You may have a sneaking suspicion that you are not in the driver’s seat – the idea of working on your résumé generates fear, or the document is a sore spot in your career advancement or job search.

You know that you are an amazing candidate if you could just get the right words on the page, but you aren’t sure how to do that or can’t seem to find (or prioritize) the time to get it right.

As I have said in the past, résumés are marketing documents. They are not a career retrospective of what you’ve done or an “obituary” of your work history, education and other professional information. Your résumé is a sales piece, and what you are selling is you. What can you bring to the role that puts you at the top of the pile?

Great résumés convey power. While a strong résumé won’t get you a job on its own, it will position you as a competitive candidate and, if there’s a potential match, serve as a compelling “appetizer” to get you to the main course – your next career move.

If you are uncomfortable selling yourself on paper, or if you need help putting into words what you know you can do, you have come to the right place.

What are the main benefits of working with Anne Marie Segal to write my résumé?

 1) You will possess a solid marketing document that positions you for the roles you are targeting.

Through our work together, we create a solid marketing document that highlights your achievements, strengths and unique offer. With the new résumé in hand, you will be positioned to obtain a role that is a true “fit” for you (given your short-term and long-term goals) and leverage your value during hiring negotiations.

We achieve this by balancing the two main elements that every résumé needs:

BREVITY and

DIFFERENTIATION

Today’s résumés need to be clearly and tightly written, with keywords and summaries that attract the attention of someone within six to ten seconds. There are many more candidates going for each open position than in years past, so you will need to stand out quick to make an impression.

At the same time, brevity alone does not make a great résumé. You also need to differentiate yourself from every other “results-driven” candidate or “good communicator” on the block. You are unique. In your résumé, we don’t market something parroted from a book or the Internet, we market you.

2) You will no longer lose out on potential opportunities because you are unsure of how to present yourself.

The worst thing you can do when looking for a job, or any career advancement that requires a similar interview process, is to stagnate out of fear, worry or similar emotions. Inertia will not get you a job. It is not your friend, even if it feels as comfortable as an old pair of jeans. I work with candidates all the time to get them moving forward, both in coaching and in résumé writing.

3) You will recognize your value and learn how to communicate it to potential employers.

From the “résumé interview process” – during which we reconstruct your work and education highlights, keywords and other résumé elements from the ground up – you will gain key insights into the value you bring to the marketplace.

Have you ever sat down and wrote out your unique “return on investment” (ROI)? What ROI would a potential employer receive from its investment in you? When I work with candidates, we address this question head on, so you can present yourself with confidence and clarity on the value you bring to each open role. People don’t get hired because they are liked (although it helps). They get hired to solve problems. What problems do you solve?

After working together, the transformation of your résumé will be obvious. (If it’s not, we should talk.) The value of this key document will become even more evident when you begin to send it around and hear your network, recruiters, interviewers and others say:

“Ah, I get what you’re looking for.”

“What a great résumé.”

“I can really see the value you bring.”

“I have a role that I’d really like to recommend you for.”

“When can you start?”

Anne Marie Segal is a résumé writer and a career and leadership coach to attorneys, executives and entrepreneurs. You can find her website here. This article was originally published on LinkedIn Pulse.

WRITING SERVICES include attorney and executive résumés, cover letters, LinkedIn profiles, bios, websites and other career and business communications.

COACHING SERVICES include career coaching, networking support, interview preparation, LinkedIn training, personal branding, leadership and change management.

Your Elevator Pitch: Who Are Your Clients and How Do You Serve Them?

If you are like me and many others I know, you have spent way too many hours in front of the computer or a blank piece of paper, working on your elevator pitch. If you had two minutes or less, what would you say about “what you do?”

As I have learned the hard way over the years, if you can’t spell something out on paper, you aren’t there yet. You have the germ of an idea, but no architecture. Hence the need to write first, then speak. Only when you have honed your thoughts through multiple revisions, and then rehearsed it in front of a sympathetic audience, can your words come to life. Very few of us can express what we do in a short phrase – “I fix bicycles” – without attempting a couple of iterations on the theme. Yet we need to distill it, or we lose our audience.

So what happens when I say:

Your elevator pitch. You have two minutes. Or maybe thirty seconds. Go.

Can you make it interesting, fresh and versatile enough to keep people’s interest and deliver those same few lines to contacts the world over and in your own backyard? How do you dress it up for the formality at networking events and down for the banter at kids’ soccer games? How does it look in print?

I recently joined a women’s entrepreneurship group, and six of us presented our elevator pitches today. We all have useful, personalized services to offer. We did not all, however, make a concise or compelling argument about why anyone should buy our services. In fact, a few of us were great in the first fifteen seconds or so, and we should have quit while we were ahead. Others delivered an “information overload” that would send any real prospect right out the door.

The essential elements in an elevator pitch are not what features you offer a client, but what clients you serve and the benefits they get from hiring you. People don’t hire you for your experience, or your fancy “tools” that get the job done, but for what you offer them. Focus on your target audience (i.e., niche) and the benefits of hiring you:

Who do you serve?

What value do you bring?

I would love to hear your answers.

Post originally published on LinkedIn Pulse as Your Elevator Pitch.

Great Resumes Are Powerful Marketing Documents

Your resume is a marketing document that tells the story of where you have been and where you are going. How you tell that story is largely up to you, but in all cases it is more effective to set your career objectives first and write your resume to meet them.

While there are certain conventions for resumes in many fields, you have a lot of latitude to create a document that will entice employers to call you for an interview and, if you can ace that, make you an offer. As a critical piece of your overall job marketing package, the importance of a powerful resume cannot be overemphasized.

Below is a Slideshare file with my seven strategies to transform your resume into a powerful marketing document. (Click here for the original at slideshare.net.) Feel free to contact me if you are looking for career coaching through any of the stages of exploration, job search and transition, including how to make the most of your new role.