Resume Writing? Sounds Easy. Until You Do It.

Resume Writing? Sounds Easy. Until You Do It.

 

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I am often asked what I can offer to clients to improve their résumé, as a means to speed up and target their job search process. If you would like to know this as well, please READ ON!

This post is written with the skeptics in mind. God bless the skeptics. They keep the rest of us in check. So here it goes:

The value of working with a professional résumé writer is often not clear until after you have gone through the process and see the finished product. This short introduction serves as a preview and overview of the process.

You may have a sneaking suspicion that you are not in the driver’s seat – the idea of working on your résumé generates fear, or the document is a sore spot in your career advancement or job search.

You know that you are an amazing candidate if you could just get the right words on the page, but you aren’t sure how to do that or can’t seem to find (or prioritize) the time to get it right.

As I have said in the past, résumés are marketing documents. They are not a career retrospective of what you’ve done or an “obituary” of your work history, education and other professional information. Your résumé is a sales piece, and what you are selling is you. What can you bring to the role that puts you at the top of the pile?

Great résumés convey power. While a strong résumé won’t get you a job on its own, it will position you as a competitive candidate and, if there’s a potential match, serve as a compelling “appetizer” to get you to the main course – your next career move.

If you are uncomfortable selling yourself on paper, or if you need help putting into words what you know you can do, you have come to the right place.

What are the main benefits of working with Anne Marie Segal to write my résumé?

 1) You will possess a solid marketing document that positions you for the roles you are targeting.

Through our work together, we create a solid marketing document that highlights your achievements, strengths and unique offer. With the new résumé in hand, you will be positioned to obtain a role that is a true “fit” for you (given your short-term and long-term goals) and leverage your value during hiring negotiations.

We achieve this by balancing the two main elements that every résumé needs:

BREVITY and

DIFFERENTIATION

Today’s résumés need to be clearly and tightly written, with keywords and summaries that attract the attention of someone within six to ten seconds. There are many more candidates going for each open position than in years past, so you will need to stand out quick to make an impression.

At the same time, brevity alone does not make a great résumé. You also need to differentiate yourself from every other “results-driven” candidate or “good communicator” on the block. You are unique. In your résumé, we don’t market something parroted from a book or the Internet, we market you.

2) You will no longer lose out on potential opportunities because you are unsure of how to present yourself.

The worst thing you can do when looking for a job, or any career advancement that requires a similar interview process, is to stagnate out of fear, worry or similar emotions. Inertia will not get you a job. It is not your friend, even if it feels as comfortable as an old pair of jeans. I work with candidates all the time to get them moving forward, both in coaching and in résumé writing.

3) You will recognize your value and learn how to communicate it to potential employers.

From the “résumé interview process” – during which we reconstruct your work and education highlights, keywords and other résumé elements from the ground up – you will gain key insights into the value you bring to the marketplace.

Have you ever sat down and wrote out your unique “return on investment” (ROI)? What ROI would a potential employer receive from its investment in you? When I work with candidates, we address this question head on, so you can present yourself with confidence and clarity on the value you bring to each open role. People don’t get hired because they are liked (although it helps). They get hired to solve problems. What problems do you solve?

After working together, the transformation of your résumé will be obvious. (If it’s not, we should talk.) The value of this key document will become even more evident when you begin to send it around and hear your network, recruiters, interviewers and others say:

“Ah, I get what you’re looking for.”

“What a great résumé.”

“I can really see the value you bring.”

“I have a role that I’d really like to recommend you for.”

“When can you start?”

Anne Marie Segal is a résumé writer and a career and leadership coach to attorneys, executives and entrepreneurs. You can find her website here. This article was originally published on LinkedIn Pulse.

WRITING SERVICES include attorney and executive résumés, cover letters, LinkedIn profiles, bios, websites and other career and business communications.

COACHING SERVICES include career coaching, networking support, interview preparation, LinkedIn training, personal branding, leadership and change management.

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