Your Elevator Pitch: Who Are Your Clients and How Do You Serve Them?

The essential elements in an elevator pitch are not what features you offer a client, but what clients you serve and the benefits they get from hiring you. People don’t hire you for your experience, or your fancy “tools” that get the job done, but for what you offer them. Focus on your target audience (i.e., niche) and the benefits of hiring you.

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10 Essential Employment-Related Agreements

Starting a high-charging company or sorting out the employment landscape as a newly-landed executive? Here are 10 essential employment-related agreements you’ll want to be familiar with. [Note: This post was written while I was a practicing attorney running a diverse solo law practice, and it is one of a small number of “legacy posts” that I have […]

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Becoming a Corporation: How to Transition from “Me” to “the Company”

[Note: This post was written while I was a practicing attorney running a solo law practice. Since April 2015, I have been working with attorney, executive and entrepreneur clients as a career coach and writer, and I am not currently available for legal engagements.] A client of mine recently received her filing receipt evidencing incorporation in the […]

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Preserving Limited Liability as a Single-Member LLC: Some Crucial Considerations

If you plan to start or have recently started your own business and are considering a single-member LLC (i.e., a limited liability company of which you are the sole owner), it is tempting to cut corners on the formalities, cost and time investment that may be associated with administering a “real business”. After all, no […]

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