Late last month, I was honored to present to two classes at Lehman College as a guest speaker on career development. There was considerable diversity among the student body in all senses of the word, including their professional goals. Some wanted to go the entrepreneurship route, while others were focused on tax, audit, financial advising […]Read More
LinkedIn® is a lightening rod, charging up diverse opinions about the best way to approach it. At one end of the spectrum, you hear that being on LinkedIn is a waste of time or, worse yet, only for those who wish to commoditize themselves. For many others, LinkedIn is the best thing to happen to online networking, a free space to invite the world to hire you, connect with you, buy from you, etc.
I suggest you start with the end in mind: what do you want LinkedIn to do for you? Once you know your target, you can devise the best strategy to get there.Read More