Should You Attach Your Resume to Your LinkedIn Profile?

Have you often wondered if you should attach your resume to your LinkedIn profile? Maybe it would help boost your job search?

Don’t.

Why not?

1) If your home address is on it – which it shouldn’t be; only use city, state and zip or equivalent – you are putting your information at risk for identity theft.

2) You also may find (or never know) that people are borrowing your information and creating a resume that is essentially a copy of yours with another name on it. Because they do not need to post that publicly – unlike a LI profile – they can secretly trade on your goodwill and dilute your brand.

3) If you have one form of resume posted on LinkedIn and bring another (targeted) resume to an interview, you may compromise your credibility (i.e., if the two versions do not to match).

In other words, you will have less control of your personal branding in the interview because your audience will have already seen your resume. They may not even read a new one.

Instead of attaching a resume, put the important information and keywords directly into your profile, so the LinkedIn algorithm can do its work to match you to the right jobs.


Website Anne Marie Segal 2019 Barragan Square Say CheeseFor more LinkedIn tips, click here.

To find or follow me on LinkedIn, click here.

– Anne Marie Segal, Executive Coach


Image of Anne Marie: Copyright 2019 Alejandro Barragan IV. All rights reserved. 

Remaining images: Adobe Images.

April and May 2019: Upcoming Events at Segal Coaching LLC

Teamwork

Thanks to those who joined the webinar I presented to The University of Chicago Alumni Association webinar. Here are the slides and replay, if you missed it or would like to review parts or all of the presentation.

If you are seeking out Board positions, straddling between multiple audiences or currently unemployed, check out the Q&A at the end of the webinar.

Here are some upcoming workshops, webinars and events in April and May 2019. Please click through each link for more information, and you may email any questions to knowyourself@segalcoaching.com.

Workshops

Leveraging LinkedIn®: One-Day Workshop

Friday, April 12, 2019

A unique feature of this collaborative workshop is the opportunity for group feedback on your writing efforts to further develop your ideas.

network abstract

Webinars

From Scratch to Finish: Crafting a Compelling LinkedIn® Profile

Multiple Dates: Tuesdays, April 9, 16 and 23, 2019

Getting More Mileage Out of the LinkedIn® Platform

Multiple Dates: Tuesdays, May 7, 14 and 21, 2019


Anne Marie Segal, executive coach and Nationally Certified Online Profile Expertwill guide the workshop and webinars with content-rich handouts and real-time advice. Her clients are executives, attorneys and board candidates,and she has written and reviewed hundreds of LinkedIn profiles.

Her recent Forbes article, “15 Ways to Boost Your LinkedIn Profile,” is available here.


Photography Event

LinkedIn Headshot Photography Sessions

Thursday, May 2, 2019

Held in collaboration with the photographer, Alejandro Barragan IV.

Images above: Adobe Images.

 

 

Want to Know More About LinkedIn®? For UChicago Alumni and Guests: Webinar on Thursday, March 14, 2019

Is LinkedIn a platform that you want to make work for you, but you haven’t had time to figure out how to do that?

Do you struggle to write your LinkedIn profile?

Are you worried that you may be missing opportunities because you are not more active on LinkedIn?

Do you want to know how recruiters use LinkedIn’s powerful search features, powered by artificial intelligence and machine learning?

Asian businesswoman in formal suit working with computer laptop for Polygonal brain shape of an artificial intelligence with various icon of smart city Internet of Things, AI and business IOT concept


UCHICAGO WEBINAR

If you want to get up to speed quickly on a range of topics related to LinkedIn, I am presenting a one-hour webinar this Thursday, March 14, 2019, for The University of Chicago’s Alumni Association.

It’s called LinkedIn for Job Search, Networking and Career Building, and it’s free for UChicago alumni and invited guests (including you!) with the link.

Thursday, March 14, 2019
12:00 pm CST
Cost: Free

MindYourCareer_WebinarSeries

 

LinkedIn is simply the most powerful online tool for job search and career building today, and it keeps evolving. In this webinar, executive coach and writer Anne Marie Segal discusses how to build your credibility and opportunities on LinkedIn, including profile writing styles, job search tools and tactics, networking strategies, thought leadership and profile optimization in the age of artificial intelligence.

This hands-on presentation includes content-rich slides and handouts to illustrate advanced functionality and help you leverage the LinkedIn platform to move your career forward.

For more information or to register, click HERE.


MORE WORKSHOPS AND WEBINARS

For more workshops and webinars by Segal Coaching LLC, please visit: annemariesegal.com/seminars.

To view prior UChicago webinars, please click on one of the videos below:

 

 

First image above: Adobe Images.

Mind Your Career logo: copyright 2019 The University of Chicago. All rights reserved.

“Good” LinkedIn Profile Pictures: What Do They Actually Look Like?

What makes a “good” photo is subjective and somewhat elusive, right?

When you are talking about art photography, yes. What appeals to one person may not make any impression on another. In the case of LinkedIn profile pictures, however, there are some basic principles that apply. I have addressed some of these in my earlier articles here and here, and in response many readers have asked me to post what I would consider “good” LinkedIn profile shots. So here are some great shots of four different men (credit: Adobe Images, not real profiles).

Remember that the tone of your LinkedIn profile photo should match the brand that you wish to portray. If you want to project that you have executive presence, your LinkedIn profile photo should communicate that (see images 1 and 2 below). If you tend toward the creative in your work – regardless of your field, from visual, theater or culinary arts to science, technology or even (in some cases) finance – a more creative photo may be appropriate (see image 3 below). If you are a professional but more about substance than form and rarely wear a suit, you may wish to skip the suit in your profile picture (see image 4 below). In all, your LinkedIn photo and profile generally should be a calling card for who you are if someone were to meet you in “real life” (in a business context, of course).

IMG_0422 (LinkedIn size smiling man in suit)Successful black business man ceo downtown workspace proud confident arms crossedIMG_0418 (LinkedIn man in blue suit)An Indian business executive with folded arms

Remember that your LinkedIn profile picture will likely not be the same size as the original image, so pay attention to the background and finer details with an eye for the ultimate image as it will look when cropped to size. In image 3 above, the peeling paint (and tousled hair) add to the creative look of this shot, but otherwise the above backgrounds are interchangeable and not tied to the image each is hoping to portray. Some people like to have a background with more “visual information” while others prefer a clean, neutral look. Note that neither of the original shots for the first two images were centered, and in the second one the background could have been distracting in the original composition but it nonetheless works for LinkedIn.

Head And Shoulders Portrait Of Mature Businessman In OfficeSuccessful black business man ceo downtown workspace proud confident arms crossed

One last note, as I see this far too often on LinkedIn (and almost as much as a shot of someone with another person cropped out – don’t do that!). Make sure that when you take an image or have one taken of you, that the camera is or zooms in close enough to the subject so that the image does not look blurry or pixilated when cropped. Below is an extreme example, but I see this often with clients who have a spouse or friend take a picture and then send it to me for review. If you are out of focus, you will not project the confidence and presence that you wish to convey. 

IMG_0416 (pixilated enlargment man in suit)

This last image has another issue, of course, which is that it was cropped very close and has a very light background, so the person looks more like a talking head than a professional candidate.

If you would like to compare the do’s and don’ts of LinkedIn profile pictures, you can also visit my prior articles on LinkedIn photos here and here.

Anne Marie Segal is an executive coach, author, resume strategist and member of Forbes Coaches Council. She is founder of Segal Coaching, author of Master the Interview: A Guide for Working Professionals (available on Amazon, Barnes & Noble and through local booksellers) and a frequent public speaker in New York, Connecticut and beyond.

 

LinkedIn Profile Pictures: Do They Make You Want to Connect?

At least once a week, I am asked to comment on a LinkedIn profile picture. As an executive coach with a prior background in art (in addition to law), I base my opinion not only on good taste but also on the principals of photography and design.

I mentioned in my last post that I wanted to give my readers an opportunity to view and contemplate some LinkedIn-sized and styled pictures before giving my recommendations and highlighting insights that each one can teach us about our own profile shots. In this post, I have included many of those prior images and more.

There are some of the obvious points, such as good focus and high enough resolution, that we can all see (if we are paying attention). But what else could we do to make our images even better?

If you clicked on a LinkedIn profile for this person with the image below – full disclosure: all of these are samples from Adobe Images, not from real profiles – would you be inclined to connect with him or her?

I give some feedback below that can help you understand how to look at images more objectively and improve your own profile picture on LinkedIn.

AdobeStock_129949762 (cropped at podium)

Some people like to have “action shots” that show them in leadership roles. To that extent, the image above works. However, pointing off to the side of the image takes the viewer’s eye in that direction as well, and away from one’s image and profile generally. It also makes this person look closed off rather than approachable. Further, the words in the background are distracting and do not add any credibility (compare, for example, someone on the Tedx stage). That said, an action shot that is professional and well-done can sometimes work well.

African American businesswoman

A lot of things are done well in this picture. It is generally well-cropped – it could be a bit tighter at the top – and the person is dressed professionally. However, she does not look happy in this shot, and the lighting on her hair and background is distracting. This is the most common type of picture that I see, i.e., one that makes the person look “good enough” to be happy with the picture but nonetheless does not show him/her in the best light (literally and figuratively). Some people don’t like to show their teeth, but you can smile more with the eyes in that case.

The above picture has the same issue with the distracting lighting in the background, although the lighting on the individual is better. This woman has chosen to have her hand in the picture, which sets it off as a more individualized shot and may be appropriate for certain fields where someone is asked to connect with people emotionally. For example, a therapist or a fiction writer may benefit from an image like this. By contrast, a litigator who needs to show an ability to meet challenging situations head on would not want to have an image that is too “approachable” or “soft.”

sailing man captainsailing man captain

Some people like to highlight their hobbies in LinkedIn profile pictures. Here’s my response. First of all, if you crop too closely (first image of two), you lose the entire point of the picture, and the various design elements end up looking distracting. This is the same point I would make to those who put up a photo with another individual cropped out of it (such as a shot at a wedding, with a spouse or significant poking into the side or corners of the image). The resulting image is similarly distracting and does not communicate that you are a serious, focused candidate.

In general, being too dressed down or too dressed up (think tuxedo for men, for example) may also give the impression that you are not willing to adapt yourself to a work environment but instead have your own agenda which will always or often trump the employer’s. So only if (1) one has an independent source of income, and LinkedIn is not a significant source of career or business leads or (2) these details are actually related to one’s career or business (e.g., if the man above were involved in marine work), would such a LinkedIn profile picture make sense. This is where the “LinkedIn is not Facebook” distinction comes into play. LinkedIn is about work, not pleasure, so wear your work face (presentation, wardrobe, etc.)

I should add that if you look closely at the man’s face, the top half of his face is in shadow and the bottom half is in sun. Once you notice this element of the photograph – as some of your LinkedIn viewers will do – the uneven lighting is quite distracting and casts a soft shadow (pun intended) on your attention to detail. In this image, it is not as pronounced as in other photographs I have seen.

Beautiful young adult lawyer business woman professional in a suit at the courthouse

There is a lot I like about the shot above. It is clean, interesting and engaging. But don’t miss little details. The red nail polish, that is, has got to go. It is out of character and distracting, and it shows a lack of attention to detail.

shutterstock_146589713 (resolve)

This is a good shot in many ways, although the person is not looking into the camera, and the cropping is quite close. In an artistic field (for example), this may be appropriate, but not in a corporate setting.

Asian man portrait

When I look at the above shot, I can’t help but wonder if the individual dresses like this all the time and if it conveys his “true self.” Not all of us need to be in suits, and some people prefer LinkedIn to express how they will show up every day. If that is your personal brand, then this sort of image may work. 

Waitress serving food to visitors

In this shot, the person’s shoulders are off-kilter, which is distracting and could subtly take away from her credibility. The background is also overwhelming – especially the lights – as is the lipstick. If this person were my client, I would suggest she try again with a new shot.

woman with brunette hair standing posing

For this last one, I would say watch the sleeveless look as well as the posture and “pout.” Again, LinkedIn isn’t Facebook. Would you wear it for a meeting with the CEO? If not, it’s not the right look.

Anne Marie Segal is a career and leadership development coach, author, resume strategist and member of Forbes Coaches Council. She is founder of Segal Coaching, author of Master the Interview: A Guide for Working Professionals (available on Amazon.com) and a frequent public speaker in New York, Connecticut and beyond. 

Image credits above: Adobe Images.

What Does Your LinkedIn Photo Say About You? Beyond “Looking Good,” What Story Are You Telling?

As an executive coach and writer, I help people tell their own professional stories and present themselves in the best light.

Among other ways of interacting nowadays, social media is one of the key places we tell our stories. In the professional context, for many of us, a hub of such interactions is LinkedIn, and a personal photo serves as the centerpiece of any well-crafted LinkedIn profile.

Yet many of us give surprisingly little thought to our photos beyond whether they make us “look good.” Hair OK? Check. Don’t look old or fat? Check.  What little thought goes into the analysis – as I often find with friends or clients who ask me to review their photos – is not about expressing a personal brand but rather simply not embarrassing ourselves.

I speak from the heart on this one. Before attending law school (and completing a 15-year career as an attorney that led to executive coaching), I was an art and photography major, and I worked in several art-related settings, putting up “new masters” on the walls of museums, galleries and other locations. The idea of using your profile picture (or any other image) as a means of communication is in my blood.

Beautiful young adult lawyer business woman professional in a suit at the courthouse

I want to impart that knowledge to you, and I would like to do it in stages. Knowing that the best way to teach is to show, rather than start with my analysis of the images in this post, I will let them sit with you for a while. Draw your own conclusions, and feel free to post in the comments about what stories you believe these images tell and whether they appeal to you. Here are some ideas to get you started.

What impression do you have of the person in each of Images 1, 2 and 3?

Would you want to connect with him or her on a professional or personal level?

Does the cropping of the image change how the story is told?

If you saw this image, as a viewer, what recommendations would you make to improve it?

I will check back in next week with more thoughts. Thanks!

anne-marie-segal-2016-photo


Anne Marie Segal is a career and leadership development coach, author, resume strategist and member of Forbes Coaches Council. She is founder of Segal Coaching, author of Master the Interview: A Guide for Working Professionals (available on Amazon.com) and a frequent public speaker in New York, Connecticut and beyond. 

Image credits above (other than of me): Adobe Images.

It’s Your Data on LinkedIn. Don’t Lose It.

We have all heard about the measures large corporations take to protect their data. What about yours? For example, what would happen if tomorrow, for any reason, you no longer had access to your data on LinkedIn? What would you lose?

Netzwerk

You have spent a long time perfecting your LinkedIn profile and building your online network, and you expect (but cannot guarantee) that you will always have access to it). Here are some key steps to mitigating an interruption to access or loss of your profile, contacts and other critical information on LinkedIn. A longer version of the article below was published as “Are You the Boss of Your LinkedIn Account? How to Own Your Data.” 

If you have been following the news about LinkedIn’s acquisition by Microsoft and changes that may be afoot, you may be wondering if there’s anything you can do to make sure that your data is protected, especially during any time that you may not have full or the same access to your profile if parts of the system are revamped, etc.

For most users (including my clients), here are some basic steps that are advisable:

1) Print your profile. 

2) Request a profile data dump. 

3) Export your LinkedIn connections. 

4) Update your email address. 

5) Print others’ profiles, especially if critical to access on a timely basis. 

For details on how to take these steps and why they are important, please visit the original post on LinkedIn Pulse.

Anne Marie Segal is a coach, strategist and writer who guides attorneys, executives and entrepreneurs to and through career change, growth, advancement and satisfaction. In 2015, she founded Segal Coaching, serving local, national and international clients out of Stamford, Connecticut.

Prior to executive coaching, Anne Marie was a practicing attorney for 15 years with White & Case LLP, Wexford Capital LP and other firms. She has recently published a comprehensive workbook and reference guide on job interviews, Master the Interview: A Guide for Working Professionals.