LinkedIn® is a lightening rod, charging up diverse opinions about the best way to approach it. At one end of the spectrum, you hear that being on LinkedIn is a waste of time or, worse yet, only for those who wish to commoditize themselves. For many others, LinkedIn is the best thing to happen to online networking, a free space to invite the world to hire you, connect with you, buy from you, etc.
I suggest you start with the end in mind: what do you want LinkedIn to do for you? Once you know your target, you can devise the best strategy to get there.Read More