Nine LinkedIn Strategies: Which One Matches Your Goals?

LinkedIn® is a lightening rod, charging up diverse opinions about the best way to approach it. At one end of the spectrum, you hear that being on LinkedIn is a waste of time or, worse yet, only for those who wish to commoditize themselves. For many others, LinkedIn is the best thing to happen to online networking, a free space to invite the world to hire you, connect with you, buy from you, etc.

I suggest you start with the end in mind: what do you want LinkedIn to do for you? Once you know your target, you can devise the best strategy to get there.

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Do You Need a Personal Board of Advisors?

The board of directors of a company addresses high-level business objectives, with voting authority and fiduciary obligations. A board of advisors is more informal, providing non-binding strategic advice that can benefit a start-up or smaller company by giving it third-party insights, encouragement, market knowledge, accountability, connections and other resources. Savvy individuals have come to realize that, especially […]

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