Resume Writing? Sounds Easy. Until You Do It.

You may have a sneaking suspicion that you are not in the driver’s seat – the idea of working on your résumé generates fear, or the document is a sore spot in your career advancement or job search.

The value of working with a professional résumé writer is often not clear until after you have gone through the process and see the finished product. This short introduction serves as a preview and overview of the process.

 

fly coaching photo

I am often asked what I can offer to clients to improve their résumé, as a means to speed up and target their job search process. If you would like to know this as well, please READ ON!

This post is written with the skeptics in mind. God bless the skeptics. They keep the rest of us in check. So here it goes:

The value of working with a professional résumé writer is often not clear until after you have gone through the process and see the finished product. This short introduction serves as a preview and overview of the process.

You may have a sneaking suspicion that you are not in the driver’s seat – the idea of working on your résumé generates fear, or the document is a sore spot in your career advancement or job search.

You know that you are an amazing candidate if you could just get the right words on the page, but you aren’t sure how to do that or can’t seem to find (or prioritize) the time to get it right.

As I have said in the past, résumés are marketing documents. They are not a career retrospective of what you’ve done or an “obituary” of your work history, education and other professional information. Your résumé is a sales piece, and what you are selling is you. What can you bring to the role that puts you at the top of the pile?

Great résumés convey power. While a strong résumé won’t get you a job on its own, it will position you as a competitive candidate and, if there’s a potential match, serve as a compelling “appetizer” to get you to the main course – your next career move.

If you are uncomfortable selling yourself on paper, or if you need help putting into words what you know you can do, you have come to the right place.

What are the main benefits of working with Anne Marie Segal to write my résumé?

 1) You will possess a solid marketing document that positions you for the roles you are targeting.

Through our work together, we create a solid marketing document that highlights your achievements, strengths and unique offer. With the new résumé in hand, you will be positioned to obtain a role that is a true “fit” for you (given your short-term and long-term goals) and leverage your value during hiring negotiations.

We achieve this by balancing the two main elements that every résumé needs:

BREVITY and

DIFFERENTIATION

Today’s résumés need to be clearly and tightly written, with keywords and summaries that attract the attention of someone within six to ten seconds. There are many more candidates going for each open position than in years past, so you will need to stand out quick to make an impression.

At the same time, brevity alone does not make a great résumé. You also need to differentiate yourself from every other “results-driven” candidate or “good communicator” on the block. You are unique. In your résumé, we don’t market something parroted from a book or the Internet, we market you.

2) You will no longer lose out on potential opportunities because you are unsure of how to present yourself.

The worst thing you can do when looking for a job, or any career advancement that requires a similar interview process, is to stagnate out of fear, worry or similar emotions. Inertia will not get you a job. It is not your friend, even if it feels as comfortable as an old pair of jeans. I work with candidates all the time to get them moving forward, both in coaching and in résumé writing.

3) You will recognize your value and learn how to communicate it to potential employers.

From the “résumé interview process” – during which we reconstruct your work and education highlights, keywords and other résumé elements from the ground up – you will gain key insights into the value you bring to the marketplace.

Have you ever sat down and wrote out your unique “return on investment” (ROI)? What ROI would a potential employer receive from its investment in you? When I work with candidates, we address this question head on, so you can present yourself with confidence and clarity on the value you bring to each open role. People don’t get hired because they are liked (although it helps). They get hired to solve problems. What problems do you solve?

After working together, the transformation of your résumé will be obvious. (If it’s not, we should talk.) The value of this key document will become even more evident when you begin to send it around and hear your network, recruiters, interviewers and others say:

“Ah, I get what you’re looking for.”

“What a great résumé.”

“I can really see the value you bring.”

“I have a role that I’d really like to recommend you for.”

“When can you start?”

Anne Marie Segal is a résumé writer and a career and leadership coach to attorneys, executives and entrepreneurs. You can find her website here. This article was originally published on LinkedIn Pulse.

WRITING SERVICES include attorney and executive résumés, cover letters, LinkedIn profiles, bios, websites and other career and business communications.

COACHING SERVICES include career coaching, networking support, interview preparation, LinkedIn training, personal branding, leadership and change management.

Summer Vacations Make Us Stronger. Here’s Why.

Summer vacations make us stronger. Period. Why?

Let’s cut to the chase. In ten short days, you’ll have a summer to enjoy.

3598f4d7-cf28-479a-86f0-121009bc4e9a

Say that your goal numero uno this summer is landing a new gig (a new job, new client, etc.). Now let’s look at this goal in the context of the top three summer goals on your list:

  1. Land a new gig
  2. Visit the Taj Mahal

  3. Hang out with family at the beach for a week

We are tempted (in the wisdom of our modern society) to say that goals #2 and 3 are a distraction from goal #1. How can you play when you are supposed to be doing something more important? 

But if you look at the facts, visiting the Taj Mahal and finding a new gig have a lot in common.

How so? Each one requires you to envision, plan, execute and move out of your comfort zone in a big way.It’s not just the precious downtime of vacation that makes you stronger, it’s the mindset of creativity, openness, goal-setting and action. It’s also the stimulus and satisfaction that come from achieving what you set out to do.

Compare that to procrastinating at your desk, or letting your body leave the office while your brain stays virtually trapped there. How is that improving your mindset?

Even goal #3 of the beach, admittedly much less dramatic than a trip to the Taj Mahal, requires vision, planning and execution. It will also take you out of your comfort zone, unless you are fortunate to live at the shore or your business card currently reads “beach bum.” A trip to the beach requires focus and action, and it exposes you to a whole new set of information and challenges that you will never find at the office.
Hmmm, a day at the beach…. It’s not just hot sand and folding chairs. You may find something washed up on the shore that makes you say “what the heck is that?” And while your mind races through its catalog of information trying to make a match, the other problem you were looking to solve (your new gig) gets a hit in your brain, and your eureka moment arrives. You have figured out the missing piece to make real progress.

Compare again to procrastinating at your desk. No synapses firing wild. No catalog of information activated in your brain. Nope. Instead, the cycle is:

Guilt for not being productive. Boredom. More guilt. Repeat.

Maybe you can even make a new connection at the beach, someone who can answer the question of what that thing you saw actually is. (Eureka again?) And just maybe, in the way that fate and coincidence often play their hands, she might be exactly the right person to introduce you to the right person.

Need I mention this would not happen at your desk? Or if you miss the weird sea life thing and connection because you are mentally checked out?

Reframe summer: less guilt, more possibilities.

Stay in the moment. Vacation strong.

Anne Marie Segal is a business and career coach to attorneys, executives and entrepreneurs. 

Great Resumes Are Powerful Marketing Documents

Your resume is a marketing document that tells the story of where you have been and where you are going. How you tell that story is largely up to you, but in all cases it is more effective to set your career objectives first and write your resume to meet them.

While there are certain conventions for resumes in many fields, you have a lot of latitude to create a document that will entice employers to call you for an interview and, if you can ace that, make you an offer. As a critical piece of your overall job marketing package, the importance of a powerful resume cannot be overemphasized.

Below is a Slideshare file with my seven strategies to transform your resume into a powerful marketing document. (Click here for the original at slideshare.net.) Feel free to contact me if you are looking for career coaching through any of the stages of exploration, job search and transition, including how to make the most of your new role.