Optimizing LinkedIn® is surprising complex. It’s hard enough to consider, understand and address: YOUR TARGET AUDIENCE YOUR VALUE PROPOSITION If you would like help with that effort, you can always take a look at the worksheets I have posted on this site. After you have a full grasp of these key points, the next challenge […]Read More
What makes a “good” photo is subjective and somewhat elusive, right?
When you are talking about art photography, yes. What appeals to one person may not make any impression on another. In the case of LinkedIn profile pictures, however, there are some basic principles that apply.Read More
At least once a week, I am asked to comment on a LinkedIn profile picture. As an executive coach with a prior background in art (in addition to law), I base my opinion not only in good taste but the principals of photography and design.Read More
You have 120 characters in your LinkedIn headline. (No, not 140. That’s Twitter.) 120 characters to sell yourself to the world. Yes, I said sell. LinkedIn is not where you find enlightenment. It is where you find clients, contacts or a job. If you are not already, you need to be crystal clear on the distinction, […]Read More