As an executive coach and writer, I help people tell their own professional stories and present themselves in the best light.
Among other ways of interacting nowadays, social media is one of the key places we tell our stories. In the professional context, for many of us, a hub of such interactions is LinkedIn, and a personal photo serves as the centerpiece of any well-crafted LinkedIn profile.
Yet many of us give surprisingly little thought to our photos beyond whether they make us “look good.”
I speak from the heart on this one. The idea of using your profile picture as a means of communication, rather than simply a mug shot, is in my blood.
You have spent a long time perfecting your LinkedIn profile and building your online network, and you expect (but cannot guarantee) that you will always have access to it). Here are some key steps to mitigating an interruption to access or loss of your profile, contacts and other critical information on LinkedIn.
LinkedIn® is a lightening rod, charging up diverse opinions about the best way to approach it. At one end of the spectrum, you hear that being on LinkedIn is a waste of time or, worse yet, only for those who wish to commoditize themselves. For many others, LinkedIn is the best thing to happen to online networking, a free space to invite the world to hire you, connect with you, buy from you, etc.
I suggest you start with the end in mind: what do you want LinkedIn to do for you? Once you know your target, you can devise the best strategy to get there.
You have 120 characters in your LinkedIn headline. (No, not 140. That’s Twitter.) 120 characters to sell yourself to the world. Yes, I said sell. LinkedIn is not where you find enlightenment. It is where you find clients, contacts or a job. If you are not already, you need to be crystal clear on the distinction, […]