Nine LinkedIn Strategies: Which One Matches Your Goals?

LinkedIn® is a lightening rod, charging up diverse opinions about the best way to approach it. At one end of the spectrum, you hear that being on LinkedIn is a waste of time or, worse yet, only for those who wish to commoditize themselves. For many others, LinkedIn is the best thing to happen to online networking, a free space to invite the world to hire you, connect with you, buy from you, etc.

I suggest you start with the end in mind: what do you want LinkedIn to do for you? Once you know your target, you can devise the best strategy to get there.

Read More

Attorneys: Your LinkedIn Headline in 120 Characters or Less

You have 120 characters in your LinkedIn headline. (No, not 140. That’s Twitter.) 120 characters to sell yourself to the world. Yes, I said sell. LinkedIn is not where you find enlightenment. It is where you find clients, contacts or a job. If you are not already, you need to be crystal clear on the distinction, […]

Read More