Successful Career Transition, Stage 2: Vet Your Options

shutterstock_229967803 (three doors of decisionmaking)

Kristina has always secretly dreamed of owning a vineyard in France.

She has other dreams, too. But this one just won’t go away.

How can Kristina, from her windowless desk at a bank in New York City, figure out how to bring more of her dream life into her actual life?

Exploration is the first stage of a successful career transition, as I covered in my prior post. Stage 2 is a decision-making process that involves vetting the ideas that have been uncovered through brainstorming, research, informational interviews, networking and other means of discovery. We vet against a set of factors that we have enumerated, such as our values, talents, interests, skills, financial needs and the market.

These two first stages (exploration and vetting) work in tandem but are distinct. In fact, we do them naturally every day, but not always intentionally.  More importantly, too often we rush to judgment about our ideas without fully opening ourselves to the brainstorming process, missing valuable information about ourselves and our true career goals as we try to vet while still exploring ideas. Often this rush is triggered by our own anxiety about transition, while at times it is the expediency of the situation.

In the best case scenario, we will explore and vet in a cycle, which will look a lot like the following image. We explore ideas, we vet them, and then we explore again. In other words, each time we make an interim decision about career transition that has not led us to a final conclusion, we go back to the proverbial drawing board with an open mind, returning to further vetting until we make a final decision (about one or more options to pursue in our career transition).

Here is what this might look like.

Exploration - Vetting

As we covered in the prior post, there are three aspects of the brainstorming phase:

Creative Mindset – Facts – Exploration

Kristina can generate ideas about her vineyard dream, conduct actual research into what it takes to own a vineyard and explore her questions with people who are already in her dream space.

As a coach, one of the points I would try to tease out from Kristina is what exactly appeals to her about this dream. Some of the appeal may be one or more of the following:

  • Living on the land; more in-tune with the seasons
  • Being involved with the wine community
  • Making money while drinking wine! 🙂
  • Doing something completely different than her current job – i.e., curing burnout
  • Feeling relaxed, the way she feels on vacation
  • Owning her own business; being her own boss
  • Living in France; speaking French
  • Feeling as though she has made an impact on the world
  • Leading a team of people committed to a quality product

For your own dream job, I would encourage you to do the same brainstorming about what exactly is appealing about that dream. Think through what is missing in your life that this dream job would offer. Imagine what you would be doing every day and how that would support your values and vision of yourself.

Notice that we haven’t yet vetted anything. We don’t know if Kristina has the money it takes to buy a vineyard (or could get financing), the talents to do it, the stomach for the risks or the true interest in doing the day-to-day work of running a vineyard. We also don’t know if she would be any good at it – would she be able to sell any wine? There are a hundred questions she would need to answer before actually moving forward, and each of those questions (and their answers) may open more ideas to explore as well as offer good feedback to Kristina about how a successful career transition would look.

The reason for separating exploration and vetting is that we often try to make decisions with too little information. Kristina will not know why this particular dream keeps coming up if she does not explore it, without the shoulds getting in the way. (You know the shoulds, I am sure. She should be practical. She should stop wasting time with something that will never happen…. And the rest of their should cousins.)

As part of her exploration, Kristina can explore vineyards from Long Island to Provence and beyond. She can talk to people in the business. She can sign up for Alliance Francaise, if her French is a little rusty. If she feels ambitious and tentatively committed to see if this could go anywhere  – or just for fun, to give it a whirl – she can create a business plan for the vineyard. In other words, Kristina can bring her dream world a bit more into her real world and recall the sensation of being carried away by an idea. 

In summary, the openness and creativity resulting from Kristina’s indulgence of her dream job idea may at some point lead to the actual result of opening her own vineyard – if it passes the vetting process – or it may throw off side ideas that are a better fit.

If you are ready to move to Stage 2, here are the main points to vet:

Values – Talents – Interests – Skills – Needs – The Market

Like Kristina, once you have some ideas on the table and have done your initial exploration with an open mind (whether these ideas represent dream jobs or simply “a bit better than what I have now” jobs), you are ready to subject these ideas to the vetting process. As an overview, here are some questions to ask yourself:

  • Your Values: Will the targeted role be meaningful to you? Will it meet your top values or will there by any values that need to be compromised (or left unmet) in this role?
  • Your Talents: Does it play to your strengths, and will it best utilize your greatest talents?

To insert an example here, in Kristina’s case, does she understand the how to market wine (or could she learn it) and would she enjoy doing that? What about how to run a farm? Run a business? Manage people? Manage cash flow?

What other talents will she need, and which of these play to her strengths?

  • Your Interests: Will the role be challenging and interesting on a daily basis? Are the problems that arise ones that you enjoy solving?
  • Your Skills: Do you have what is needed for the targeted role and if not, how can you acquire those skills? What commitment is needed to close the gap?
  • Your Needs: Will the role serve your financial needs? Will it meet other needs, such as the need for autonomy, the need to feel part of a team or the need to be recognized for good work?
  • Your Temperament: Will the minor annoyances in this job one day become major ones? Are you well suited to the day-to-day aspects of the role?
  • The Market: Does the marketplace need what you would like to do? How many of this type of role is available at the level that will meet your financial needs? Note: If it is a new idea or a niche market, you may need to conduct market research to know the answer to this point – don’t assume that just because you build it (and love it yourself), they will come.

Through thoughtful exploration and careful vetting – which is not all work, it can be fun too! – you will find new ways to frame and “reframe” your ideas and decisions about career transition. Whether you are looking to make a major change like the one above or if you simply want to tweak your current role, putting structure and organization around the process helps you make better decisions. You also may, as part of the process, find a “bridge job” that will help you incorporate into your life some aspects that are missing, as you continue to explore and vet your longer vision for your career.

For example, say that Kristina decides that she does want to go for it and open a vineyard in France – not an immutable decision, but a concrete goal – and that she has or can find the means to do so. She may first move from her bank job in New York to a similar role in Paris – admittedly also a move that takes effort – as a way to get geographically closer to her goal, meet more people who can make it a reality and satisfy a number of points on her dream list that appeal to her. Alternatively, she may seek a role at a vineyard (or a service provider to vineyards) in some capacity that is closer to her current role and uses her current skills, learning the business as she goes.

Remember: neither is not a compromise, either is a bridge. As she takes smaller risks and gets closer to the life she desires, Kristina will increase her resilience, self-awareness and capacity for change. 

Hungry (or thirsty) for change? What will your next move be? 

Anne Marie Segal is a career coach and résumé writer for attorneys, executives and entrepreneurs. She helps clients with career exploration and other stages of the job search process. For more information, please visit her website at www.segalcoaching.com.

 

© 2016 Anne Marie Segal. All rights reserved.

First image above: Shutterstock.

Successful Career Transition, Stage 1: Start With a Creative Mindset

Marilyn hates her job. She has many ideas about where her next move and needs help sorting them out. Rob is stuck in a rut but he can hardly imagine doing anything else. Marilyn and Rob are in Stage 1 of the Career Transition Process and need to put some structure around their exploratory work.

 

shutterstock_201564593 (cropped woman jeans red light bulbs)

Marilyn hates her job. She has many ideas about where she would like to land next and needs help sorting them out.

Rob is stuck in a rut. He has spent so long at the same role that he can hardly imagine doing anything else. He wants to identify new possibilities and opportunities.

Jamie likes what she is doing and would like to stay in the same field, but she wants to find a way to advance within her company or, if necessary, outside of it. She is also open to changing to a new job altogether, if it does not require starting over.

Each of these career-transition questions inhabit Stage 1 of the Career Transition Process.

The Marilyns, Robs and Jamies of the world crave structure around their exploratory work. Otherwise, they live in their own heads, and they fail to make much real progress that will help them out of their current situations and into a better place. I know, because I was there myself once. I also know because I see it every day in my coaching practice.

  • Stage 1: Explore: Are you open to and ready for change at this time? What options are available? How and where can you explore further? Who can help?

A successful career transition begins with creative brainstorming, targeted research and empirical exploration.

Creative Mindset and Brainstorming

Having a creative mindset allows you to generate ideas and be open to a range of possibilities. Brainstorming isn’t about vetting, that comes later.

Stage 1 is the “what if” stage.

  • What if you changed industries, practice areas or careers?
  • What if you stayed in your current role? How could you improve it?
  • What if you decided to go for CEO, another C-level role or partnership?
  • What if you gave up one of those roles to pursue something new?
  • What if you took a risk and …?

Research

While keeping an open mind, research facilitates brainstorming. I often suggest that clients search job descriptions (not to apply, as background material), and read through what they describe as the basic components of the job. Along with job descriptions, they can often pull up resumes of individuals who are already working in similar jobs from a simple internet search. These resumes can give key insights into what actually goes into a particular job, which may be much different than the job seeker had imagined before such research was conducted.

In addition, job seekers in the First Stage of their job search can research:

(1) industries, fields and companies,

(2) what skills they would need to acquire to achieve certain roles, and what that skill acquisition would entail,

(3) compensation in the desired field, and

(4) information about analogous roles that would help them widen their net of possible roles that could be a fit for their talents, skills and interests.

Remember: If you have gone through job descriptions in the past with a feeling of dread, kick that feeling to the curb. These words on a page have no hold over you. You are simply brainstorming to help yourself get on the right path.

Exploration

In addition to analytical research, the third means to open your mind to the possibilities in your job search is to meet and spend time with individuals in your target fields.

“Hi Pam, it’s Marilyn. Confidentially, I am considering a career move that would put me in a role similar to yours. Would you have some time to meet me for coffee near your office sometime next week? I would like to ask you a few questions so I can better understand what your day-to-day workload is like before I make the leap.”

Take time to network and conduct what are called informational interviews (as opposed to job interviews – you are asking for information, not a job) as you continue to generate ideas and ask people what they know, and who else they may know, to help you explore possibilities.

It is worth noting that you should choose your networking contacts carefully at this fragile Stage 1 of your job search. The proverbial Debbie Downer (who sees everything negatively) will not be helpful for you as you are trying to keep an open mind. Keep Debbie for the vetting process, which is Stage 2 and will be covered in my next post.


Anne Marie Segal is a career coach and résumé writer for attorneys, executives and entrepreneurs. She helps clients with career exploration and other stages of the job search process. For more information, please visit her website at www.segalcoaching.com.

© 2016 Anne Marie Segal. All rights reserved.

Image above: Shutterstock.

I Don’t Want a Coach. I Just Want a Job.

My clients who have the most success are the ones that have or can acquire clarity, skills and readiness.

shutterstock_424911079 (hands)

My daughter is nine. Lately, she wants to be an actress. She saw a casting call for Descendants 3, and she is ready to head to Vancouver (we live in Connecticut) to audition, if I will just say yes.

As we read through the requirements, among other things, you must submit a resume that lists your acting experience. My daughter has been in a few local shows at her school and the community center. It is “real” acting, but not necessarily the type that is valued by casting directors. I watch her scour the internet for information and other opportunities, quite devoted and pumped up (as only someone who is just reaching double digits in age can be).

An acting coach’s website pops up in one of her searches about whether a certain agency is a scam. “Oh, a coach could be helpful,” I tell her. “She could let you know how to prepare for your big break. What to learn, where to look for opportunities…”

My daughter turns to me, scoffs and delivers a classic line. “I don’t want a coach, Mom. I just want a job.” Other than the addition of my maternal moniker, she sounds like a few of my clients, if they would just be honest with themselves and me.

Yesterday a prospect pointedly asked me how fast my clients get jobs, as if that were a true measure of my success as a career coach. I gave her the honest answer, which is that “it depends.” I know there are some coaches who make promises – an interview in X weeks or a job in Y months. The truth is that I have clients who get an interview the same week we start working together, and I have others who struggle for some time after that. As I said to the prospect, there are three factors at play: (1) does the person have clarity on what he/she wants, (2) does he/she have skills that the marketplace needs and (3) is he/she ready to go?

Coaching is not a job placement service, but I do have prospective clients who contact me all the time wanting me to “find them a job” rather than help them do the tough but satisfying professional development to prepare themselves for their job search and interview process. They want a magic shot or shock to their system that will make the pain go away (pain of unemployment, pain of a toxic or numbing job, pain of not advancing, etc.) rather than being open to learning a better approach that will serve them in the short term and long term. By contrast, my clients who have the most success are the ones that have or can acquire the three points below.

Clarity. To be successful in a job search, you need clarity on what you are seeking and what roles will actually be a good match for you at the present moment. Notice I did not say “to find a job” you need clarity, but rather to be successful in your search. There are many people who are quite good at finding new jobs, only to be continually disappointed with the results, because they do not ask themselves what they really want to achieve in the short term and long term. There are others who struggle for months to find something, only to realize after starting a new role that it is not what they expected. In both cases, you are better able to find a match for your interests, talents and values if you have invested the time and energy (with or without a coach) to understand what those are.

Skills. What are the hard and soft skills, from strategic thinking to asset-backed financing or from stakeholder engagement to Hadoop – or, as in my daughter’s case, the ability to act, sing and dance – that are required by the targeted roles? Can you demonstrate that you have what it takes or are able to quickly get up to speed, closing the gap? In some fields and roles, in which skills are easier to acquire and there is a huge demand for each open position, you will almost always need to demonstrate your accomplishments in advance. In other cases, and with forward-thinking hiring managers, what you need to demonstrate is an understanding of how the role contributes to the organization, the ability to solve problems and an immediate aptitude and readiness to acquire the needed skills to make that happen.

ReadinessLet’s return again to that last point, readiness. I sometimes describe it as having the “light turned on,” like a cab that is free to pick up passengers. The single most important indicator to job search success, which I notice every day among my clients, is an ability to stand ready for the opportunities that life presents. In fact, cultivating readiness is often a central element to the coaching process – whether we discuss, for example, how to prioritize networking opportunities or present one’s value proposition to the specific audience at hand – and it can be the one that yields the greatest results. Readiness includes openness, self-confidence, responsiveness and an ability to (leave one’s baggage at the curb and) live/work/be in the moment.

Anne Marie Segal is a career coach and résumé writer for attorneys, executives and entrepreneurs. 

© 2016 Anne Marie Segal. All rights reserved.

Image above: Shutterstock.

 

Young Women & Interpersonal Cues: Missing Them Can Undermine Your Career Advancement

By bowing out, she had taken a backseat, undermining herself. Julie had made a decision, perhaps unconsciously, that she was not an important member of our makeshift meeting. As a result of her stepping away at a critical point in the conversation, Julie gave away her power.

At my office recently, I was approached by someone in the hallway I had never met, a fellow tenant (let’s call him George) with a business complimentary to mine. In a few minutes, it became clear George wanted to sell me on something, an idea more than a product or service. He talked excitedly in a loud voice, as he got himself pumped up on a concept that was close to his heart – a local monthly networking group he leads that he wanted me to join. I mentioned that I knew someone from George’s office, a young woman who worked for him (let’s call her Julie), whom George called out to join us. Julie popped out into the hallway a minute later to say hello, as we continued our conversation.

Suddenly, the floor receptionist (let’s call her Clara) appeared. Clara beckoned Julie to come over and answer a question, oblivious to the fact that three people standing in the hallway deep in conversation could be a “meeting” that was just as momentous as a sit-down affair. It did not appear that Clara wanted to talk about anything important, just a routine matter, and I expected Julie to wave her off with a promise to catch up shortly.

And then a very odd thing happened. Something that I had almost forgotten young women can get wrong and how damaging it can be to their careers.

What happened is this: Julie left the conversation. Like the receptionist Clara, who had no skin in the game, Julie missed the cues. She did not grasp that this spontaneous 15-minute meeting in the hallway was important to George, that it’s the way he does business. George was very obviously giving me his elevator pitch, growing his base of support and relying on Julie to help him carry it to a close. And Julie missed the ball. Completely.

The fact was not lost on George, as he made very clear a moment later. “Julie, where are you going?” he asked, as Julie and Clara stood in the hallway, five feet from us, whispering back and forth in their own private conversation. I expected again for Julie to wave Clara off, reading the cues from George, or at least to try to do so, but again she did not.

shutterstock_195039251

“Clara has a question for me,” Julie said flatly, turning her back on us and continuing the conversation. She did not excuse herself by mentioning anything about the relative importance of Clara’s question, that there was an emergency, that she would be “just 30 seconds” or anything to mitigate her allowing a seemingly unnecessary break in the flow of conversation. George continued to speak with me, although he was visibly annoyed by Julie’s absence, turning to glance at her out of the corner of his eye until she finally returned.

As the observer of this interchange, I wished I could communicate to Julie what I had witnessed from a third-party perspective. By bowing out, she had taken a backseat, undermining herself. Julie had made a decision, perhaps unconsciously, that she was not an important member of our makeshift meeting. She was not part of the sales conversation, she “happened” to be there, and could just as easily have been somewhere else without affecting the outcome. This is an error, in fact, because Julie was the link between George and me, as I had only just met George in the hallway and had known Julie for months. If I were to be persuaded to “buy” what George was offering, she certainly could have tipped the balance.

As a result of her stepping away at a critical point in the conversation, Julie gave away her power, allowing herself to deal with minor administrative tasks while a potentially profitable referral relationship was being made (or lost). Or, if there indeed was a pressing need to speak with Clara at that moment, Julie had not communicated that fact in a clear manner so that George (1) felt confident to rely on Julie’s judgment call to leave the meeting, and (2) had maintained focus on his train of thought and momentum, rather than being distracted from his intent. Julie’s actions subtly communicated the opposite: that she felt George did not need her. The key problem is that if George hears this message too many times at critical points in Julie’s career – he doesn’t need her – then, in fact, he won’t.

Have you witnessed a situation like the one I describe with Julie? As women, we want to be recognized as powerful, strong partners in the business world. There are unseen obstacles to our success, and we are denied opportunities based on our gender. And sometimes, we give the power away ourselves. We need to read, and give, helpful interpersonal cues. When we value our own worth and prioritize the more meaningful contributions we can make, we increase our engagement and opportunities in our careers. 

Originally published on LinkedIn Pulse as “How Young Women Can Undermine Themselves in the Business World by Missing Interpersonal Cues.”

 

Key Moments to Raise Your Hand (And Volunteer for New Projects During Your Career)

In the corporate world, and in other work environments, there are key moments at which you should raise your hand and volunteer for a new project or responsibility. Once you “own” a project that is going nowhere, it can be difficult or impossible to beg off at a later point. Knowing which moments are the right ones to volunteer is essentially a process of considering the end game. What are you hoping to get from the experience, and what value will it bring?

shutterstock_126949148 (hand raised).jpg

When to say “I’ll do it!” and when to let an opportunity pass you by.

In the corporate world, and in other work environments, there are key moments at which you should raise your hand and volunteer for a new project or responsibility. These moments are critical to get right, because once you “own” a project that is going nowhere, it can be difficult or impossible to beg off at a later point. Knowing which moments are the right ones to volunteer is essentially a process of considering the end game: what are you hoping to get from the experience, and what value will it bring?

If you were always someone who raised your hand in school, eager to step up to the plate, you may volunteer too often and get stuck managing or completing projects that have minimal value to you and the organization. If you prefer instead to keep your head down and “get your work done,” you may miss some critical points to increase your leadership, reach and range. Striking a balance between appearing desperate to get noticed for doing a great job and disinterested in new work, here are three key factors to determine whether you should raise your hand when the boss is asking for volunteers.

  1. Is it high profile?
  2. Is it high need?
  3. Are you highly motivated to do it?

In general, if you have at least two out of the three hits above, you should probably be ready to go for it.

HIGH NEED / HIGH PROFILE

All things being equal, high need/high profile projects are, of course, the best projects to be on. You can increase your political capital within the organization by solving something mission-critical, and you can increase your visibility and level of responsibility for years to come.

If you are highly motivated to complete a high need/high profile project, you have the best of all worlds. On the other hand, if you do not initially feel motivated, brainstorm for possible motivators to get you going, including the obvious points I mention above. Generally, if you are in the right field and concerned about your career, you can generate the motivation to complete projects that meet the other two criteria by focusing on the initial and long-term results they will will bring to you and your company, whether or not the day-to-day tasks are always inspiring.

(Note: If you cannot muster up motivation despite the benefits, you may wish to keep your hand down and re-evaluate your commitment to your chosen role.)

HIGH PROFILE / LOW NEED

High profile projects can bring many benefits, but if they are not important to the organization, consider your motivation before volunteering. You may appear inauthentic, harming your credibility, and in the long run you may not have the commitment to do a good job (while on stage in front of the important individuals and teams within your organization). Examples of high profile/low need projects are the pet projects of senior management, which may allow you to rub elbows with the “right folks” but do not significantly advance (or redeem) the main profit drivers of your organization.

HIGH NEED / LOW PROFILE

Similar to high profile/low need projects, you may only wish to volunteer for high need/low profile projects when you are and can remain highly committed to them until completed. In addition, you should weigh the number of these types of projects that it makes sense to take on at one time.

If you do have strong (or sufficient) motivation to manage or participate in these projects, they could be a boon for your career, teaching you new substantive skills and helping you develop further leadership and self-reliance. You also will demonstrate your commitment to advance the goals of the company, even when being “in the trenches” does not yield an immediate gold star. That commitment can bridge the gap to yet another project that is more significant, if the earlier ones go well for you, and also give you a sense of accomplishment and meaning in your career.

LOW NEED / LOW PROFILE

In the case of a low need/low profile project, you likely should not volunteer regardless of how motivated you are to become engaged in something, unless your goals are no longer aligned with your company and current career path. These projects offer little in terms of advancing your career within a company, and in fact will present an opportunity cost, taking you away from more significant work. If you are tasked with one of these projects without volunteering for it, you may wish to accept it graciously and do your best to complete it (or, if appropriate, discuss your views on why it is not needed). If you are tasked with many of these projects and at the same time wondering why you cannot get traction in your career, you may wish to revisit your career goals and standing within the organization.

Copyright 2016 Anne Marie Segal. All rights reserved.

Attorneys: Your LinkedIn Headline in 120 Characters or Less

You have 120 characters in your LinkedIn headline. (No, not 140. That’s Twitter.)

120 characters to sell yourself to the world. Yes, I said sell. LinkedIn is not where you find enlightenment. It is where you find clients, contacts or a job. If you are not already, you need to be crystal clear on the distinction, whether or not you like it.

Important Update in 2017: Following Microsoft’s acquisition and restructuring of LinkedIn, many of the features have changed. For example, only a portion of your headline and the first few words of your summary are visible in many cases until someone clicks to see more. This makes is critical to have the essential information that reflects your value proposition – or otherwise draws people in – right at the top. You can check this out for yourself by accessing your own profile through various devices.

So what should it say?

Should you opt for something short, try to get in as much as possible or meet somewhere in the middle? How “out there” should you be with your job search?

I hear these questions from clients every week, if not every day. One of the main goals as a résumé writer is to help my clients see how they appear to a third party, especially a potential recruiter, hiring manager/partner, interviewer or other job search facilitator. We are often so wrapped up in our own stories that we forget how we appear to the outside world.

Take a look at a range of possible headlines below, which could easily describe the same individual at various points in his/her career. Depending on how he/she wanted to be perceived, some of these headlines are clearly more effective than others.

Can you immediately tell which ones?

– Scroll down for commentary –

Capital Markets Attorney, Counsel | Derivatives | Global Funds | Dodd Frank & EMIR

ISDA/Derivatives Attorney

ISDA Attorney | Derivatives Counsel

ISDA Attorney | Derivatives Counsel | Hedge Funds

ISDA Attorney and Derivatives Counsel at [Name of Employer]

ISDA Attorney at *

ISDA Attorny [sic]

Contract Attorney

ISDA Attorney Seeking New Opportunity

Attorney Seeking a New Opportunity

Versatile & Business Savvy Senior Attorney with 20+ Years of Effectively Resolving Complex Issues and Managing Risk

Senior Business Savvy Attorney

Experienced lawyer seeking engaging legal employment

Attorney, actively seeking employment

VP, Legal

Vice President and Associate General Counsel

Associate General Counsel

Financial Transactions Attorney

Corporate Finance Professional and Attorney | Investment and Corporate Banking

Attorney | Advocate

Attorney

Financial Services and Trading Counsel

ISDA Counsel and Negotiator

Experienced Derivatives Attorney and Published Novelist

Attorney/Writer/Humorist

Clearing, Dodd-Frank & ISDA Attorney

Fixed Income and Derivatives Attorney, Contracts Negotiator

ISDA, Prime Brokerage, Securities Lending, Repurchase, and Futures Negotiator

Derivatives Attorney

ISDA/Futures/Derivatives Attorney

Financial Transactions Attorney

Senior Derivatives/Regulatory/Capital Markets Attorney

– Commentary –

Clearly there is much more to say than I can cover in a short blog post, but here are some general thoughts to guide you:

First, consider your audience. You’ll see that I highlighted some headlines above. Two of them are “hybrid” (the last two headlines highlighted in red above) in that they straddle multiple roles – legal and writing. This can be effective if you are actually selling yourself to both audiences, and you do not believe that presenting yourself as a hybrid will do damage to your brand. It should, in fact, support your brand, because it reflects how you present yourself in daily life. Again, LinkedIn is not about self-actualization or gratification, it is about presenting yourself to the world in a professional context.

Second, an incomplete headline (or one with errors) is probably the worst thing you can do. It reflects extremely poorly on you, because it implies that you will lack attention to detail in your daily work as well. The first two highlighted headlines above display this lack of care. In the first, the attorney did not realize that LinkedIn prompted an employer, so it simply ends with “at….” (The added asterisk is mine.) In the second, the word Attorney is spelled incorrectly! I would not trust you to draft a contract to purchase a popsicle stick, let alone a multi-million dollar transaction, if you can’t even spell your headline correctly. Yes, I have actually seen typos in headlines, although more often they are in the summary or elsewhere on LinkedIn.

Third, if you have a temporary job, you are not a “temporary person.” You do not need to sum up your current employment. Instead, your headline should indicate who you are, not your present role. To that end, I would avoid a headline like “Contract Attorney” at all costs.

Fourth, don’t sound desperate. I see many headlines that announce an individual is “seeking employment,” even in some cases for individual who appear to be currently employed. While I cannot say that there is no case in which this could be appropriate, in most fields, including law, you should eliminate this from your headline. There is an old adage that it is easier to find a job when you have a job. The same applies here. As a hiring manager, I would rather hire individuals who are self-confident in who they are and what value they add than those that appear they will take the next best “new opportunity” that presents itself. Among other reasons, I would not be convinced that, once hired, the person would stay.

Fifth, don’t try a subtle, back door approach that imitates #4 above. By that I mean a headline like the following:

Versatile & Business Savvy Senior Attorney with 20+ Years of Effectively Resolving Complex Issues and Managing Risk

If you read between the lines, this person also is clearly on the job market. There are so many things wrong with this headline that I don’t even know where to start. Here are two:

(1) It has a lot of words without saying much.

(2) Words like “20+ Years of…” scream résumé, so they announce your job search. In the case of this individual – this is a real LinkedIn headline – he also has clients who may be turned off by this presentation. You are always writing to your current situation as well as your target next role (if any). The headline also screams “keywords” although it is not clear that they are the right words.

(Note: You may also not want to highlight your implied age by stating 20+ years – a separate issue that I’ll cover in another post. In the résumé business, the unwritten rule is to go with 15+ years, although there are clearly exceptions.)

Sixth, always remember keywords. While you generally don’t want your current employer to know you are looking for a new role, you also want to have a headline that describes what you do and will cause you to be located when a recruiter or other individual conducts a keyword search, if possible (even if you have no intention of leaving – who knows what dream job awaits?).

This is another reason why “seeking employment” does not help much. If you have “employment” and “attorney” in your headline, you may come up in searches for “employment attorney” but not in searches for your substantive experience (e.g., derivatives, contracts, etc.). This can be cured somewhat with a robust summary or other sections of the LinkedIn profile, but the headline is a stronger place for this identifying information.

Seventh, a difficult situation arises when you are trying to sell yourself in many ways.  Sometimes you do not want to pigeonhole yourself as a particular type of attorney, especially if you are looking to transition or branch out. This is when you should consider whether to write a “tighter” or “looser” profile, i.e., one that identifies you more as an expert in a specific area or one that paints a broader brush.

One last note about adding the name of your employer to a headline: Often it takes up valuable “prime real estate” because it is not a keyword. However, if you work at a highly recognizable and well-regarded employer – from Goldman to Google – or an emerging company or organization known for innovation or another key quality that matches with your brand, it may well be worth including part or all of the name in your headline. 

In summary, it is your headline, so you should be comfortable with it. There is no one right answer. After considering the above, also consider what your gut tells you. Would you be comfortable presenting your headline across the various audiences that will see it? Will it raise your confidence level and appropriately broadcast your professional self to the world? I suggest you take a look at your headline again with all of these hard and soft factors in mind to find the one that is right for you.

Copyright 2016 Anne Marie Segal. All rights reserved.

 

The Best Fonts to Get Your Résumé Read by Your Target Audience

Fonts depend on many factors, including industry and seniority. More “serious” fonts should match more serious roles, and in all cases you can take a cue from the fonts you and your colleagues are used to reading in your everyday life.

Read Me Fonts cropped

Until I started drafting résumés professionally, I never imagined I would have an entire post devoted to résumé fonts. Yet after some lively conversations with clients about the best fonts to use, I realize it is quite a helpful point to cover.

Fonts depend on many factors, including industry and seniority. More “serious” fonts should match more serious roles. Safer (even boring) fonts match roles where that is appropriate – i.e., where your job is safety, risk management or the like – while more creative styles fit better with creative endeavors. As a result, there is no “one best font” for résumés generally. You should take your cues from the fonts you and your colleagues (or those in your target field, if you are in transition) are accustomed to using.

Here are some favorites and generally acceptable fonts, in alphabetical order:

Arial – clean and easy to read, safe choice, which some may view as boring

Calibri – the default Microsoft Word font, very familiar

Garamond – old style font, timeless, polished elegance

Georgia – traditional alternative to Times New Roman

Times New Roman – universal font and very popular résumé choice, also safe like Arial

Trebuchet MS – sans serif like Arial, a bit different but still comfortable for the reader

Résumé Fonts

A few more points before I close:

  1. Uncommon Fonts. If you choose a less common font, make sure the text is highly readable and accessible by most users of Microsoft Word and other word processing programs. The worst case scenario can come true – your font is not supported, and your document looks like a mess on their screen.
  2. Use of Space on the Page. If space is an issue in your résumé (either you have too many words or too few), the font can change the entire look of your document.
  3. Limiting Your Font Use. Don’t use too many fonts within the document. It doesn’t look fancy, it looks disorganized. I generally suggest only one font. If you use a second one as an accent, be sure to use it consistently throughout the document (i.e., only for your name and contact information on both pages). The same rule applies for capitalization, use of bold, italics, etc.
  4. Colors. Just as you are careful with font, be careful with (and don’t overuse) colors. Again, take a cue from what you have seen in your industry as a proxy for what your target audience will respond to and expect.

If you have any input or questions about fonts, feel free to leave a comment at the end of this post. Thanks!

[Update July 2016: since writing this post, I have also started using Helvetica in résumés, so I’m adding it to my list of fonts. I continue to use Times New Roman generally in the legal field, as it is a font that lawyers are comfortable reading, and often (but not always) use a sans serif font for non-legal clients. I have generally stopped using Calibri as well.]

Copyright 2016 Anne Marie Segal.